A project from the Pordenone-Udine Chamber of Commerce and PromoTurismoFVG, in collaboration with the regional Chambers of Commerce

From October 1 to 31, 2019, in Eataly stores in Los Angeles, Chicago and New York, Flatiron, the regional food and wine of Friuli Venezia Giulia with take the stage, with its famous wines and excellent local products, such as Prosciutto di San Daniele and Montasio cheese, as well as its oil and sweets and other specialties to discover. An entire month in the most important shop display in the United States.

Within this context, the Pordenone-Udine Chamber of Commerce wanted to initiate a marketing plan for their territory, joining the brand notoriety of a banner product like tiramisù with the uniqueness of Carnia and the region as a whole. The project is conceived for a new promotion of the territory, tied to the high-quality product beloved the world over. In fact, partnering in the initiative is “Mirabilia Network” which promotes lesser known UNESCO sites and their surrounding territories internationally, and which contributes to highlighting the scenic beauty and the Italian historical heritage through the creation of promotional tools and services, fostering networks between companies.

Everything revolves around the recipe for tiramisù from Tolmezzo, given to us by Norma Pielli of Albergo Roma, which will be offered on Wednesday, October 9 at La Scuola at the Eataly in Chicago, in a special masterclass. Present at the event will be:

Sergio Emidio Bini, Counselor for Economic Affairs of the Friuli Venezia Giulia Region;

Giovanni Da Pozzo, President of the Pordenone-Udine Chamber of Commerce and Promos Italia (Italian agency for internationalization)

Talking about the recipe and its history will be Daniele Macuglia, originally from Tolmezzo, and Visiting Research Fellow at the Neubauer Collegium for Culture and Society at the University of Chicago.

Having a representative like tiramisù to promote the territory is a great opportunity for us, but it is also a great responsibility,” states Giovanni Da Pozzo, President of the Pordenone-Udine Chamber of Commerce.

In the birthplace of communication and marketing like the U.S.,” Da Pozzo continues, “having a storytelling vehicle like tiramisù to explain all the industriousness and ability of our territory is truly an extra gear.”

Our job,” Presidente Da Pozzo concludes, “is to highlight to the utmost this competitive advantage that makes us unique.”

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On October 11, Italian cinema will make a stop in Miami, continuing its road show in the United States.

After a visit to New York at the beginning of the year, where the top brass of the Italian audiovisual industry presented Made in Italy cinema initiatives and projects to reporters and stakeholders, this time the city is Miami, with the project Italian Cinema Net, where the ICE Agency (the Italian Trade and Investment Agency) and ANICA (the National Association of Cinematographic, Audiovisual and Multimedia Industries), represented by ICE audiovisual desk coordinator and head of ANICA’s international department Roberto Stabile, met with industry professionals and members of the economy and institutions.

The Italian Cinema Net event was organized by the ICE Agency on the occasion of the concurrent 17th edition of the Festival del Cinema Italy, a festival produced and directed by Claudio di Persia, being held in Miami on October 11-15 at the Regal Cinema South Beach.

Welcoming attendants to the Italian Cinema Net event is the Console General of Italy in Miami Cristiano Musillo.

Cinema is life, beauty, culture,” states the Console General of Italy in Miami Cristiano Musillo.

We are happy, this year once again, to be able to share with the Miami audience the extraordinary qualities of contemporary Italian cinema: an obsessive attention to detail; a know-how that combines tradition and innovation; and the Italian way of life. ‘Making films,’” Musillo continues, “is a difficult job, but above all it is a passion, a passion that we continue to share with the ‘Italy team.’ I’d like to thank ICE, Cinema Italy, the Chamber of Commerce and the Dante Alighieri Society, along with the exceptional partners, Miami-Dade County and the City of Miami Beach, for joining us on this wonderful journey. Enjoy!” concluded Console General Musillo.

Miami has increasingly been one of the trendsetting cities in the United States,” states Roberto Stabile, ICE audiovisual desk coordinator and head of ANICA’s international department. “In recent years, it has grown exponentially and therefore we are glad to be able to meet with industry professionals who see in Italian cinema an opportunity for development and investment.

We are already scheduling,” Stabile continues, “a series of initiatives for 2020 dedicated to the United States, whose objective is to strengthen a historic bond that exists between our cinema and the cinema of the Stars and Stripes.

ICE Agency and the general direction for cinema of the Ministry of Culture invest significant resources and expertise every year to make the Italian audiovisual industry increasingly competitive and international,” Roberto Stabile concludes.

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April 30 to May 2, this is the 2019 edition of Canada’s biggest and most important food trade show

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Beauty that saves: Milan and Chicago, a bridge of sustainable beauty”, is a production of and under the direction of Francesca Parvizyar and the patronage of the City of Milan

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Automobili Lamborghini reaches record highs in all key business figures 2018

In Fiscal Year 2018 Lamborghini has set new historic highs with all key business figures

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