“PUSH FOR CHANGE”


by Vittoria Pellerito

The first of September 2021, the webinar of presentation of the book “4 out of 74 Women Trailblazers at the United Nations: about the four women who have been the Presidents of the United Nations General Assembly” was held in New York, organized by the Permanent Mission of Italy to the United Nations in New York in collaboration with UNWomen.

The book deals with the four women who have been Presidents of the United Nations General Assembly (PGA): Vijaya Lakshmi Pandit, Angie Elizabeth Brooks, Sheikha Haya Rashed Al Khalifa, Maria Fernanda Espinosa Garces. In this book are told their stories, the challenges they had to face in their career, but above all, the obstacles they had to overcome.

Many Permanent Representatives and Deputies of United Nations participated to the presentation of the book, moderated by Anita Bhatia. Central matter of the debate: the gender disparity. Historically, women have been excluded from public and political positions; even now there is the necessity to fight in order to obtain same opportunities than men, in any field.
The purpose of this book is to tell and to inspire, so many other women will undertake an independent career, without discrimination.
During the webinar, the Permanent Representative of Italy in United Nations Maurizio Massari underlined how sensitive is Italy about the promotion of women rights and gender equality, suggesting to talk about it more and to adopt adequate measures. He also shared a thought by Mariangela Zappia, Ambassador of Italy in United States; in the preface of the book, she addresses readers, asking: «Why have only four women been elected President of the UN General Assembly in the entire life of the organization?». There is still a lot of difference between men and women, especially in public and political ambit, but Italy, as many other countries, is mobilizing actively towards a positive growth, aspiring to obtain gender equality as soon as possible.
Promoter of the book, as well as its protagonist, Maria Fernanda Espinosa Garces wanted to encourage young women to keep fighting, “to fight indifference”.
Gender equality is a precondition, the basis of a society.
Thanks to women of the past, many objectives and developments were achieved, but only persevering and having a real impact on the society, it will be possible to extinguish this issue in the future.

During the event, there was talk about how Covid-19 emergency put a strain on women: considerable increase of domestic violence, unemployment, are some of the problems which necessitate meticulous attention. It is for this reason that, in the actual historical period, women have to talk out loud, together. A unique voice in order to contribute to accelerate gender equality. Now it’s the time to “push for change”.

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ITALIAN REPUTATION FOCUS USA 2021


INVITATION reputation FOCUS USAA NEW YORK VA IN SCENA IL WEBINAR DEDICATO ALLA REPUTATION DEI MANAGER E DELLE AZIENDE ITALIANE CHE OPERANO NEGLI STATI UNITI D’AMERICA.

New York, 6 Maggio 2021 10am ET (4pm Italian Time)

L’obiettivo di Italian Reputation Focus USA 2021 e’ porre l’accento sull’importanza del fattore reputazionale per il successo delle imprese italiane in un mercato pieno di opportunita’ ma anche di insidie come quello degli Stati Uniti d’America, che ancora una volta, nel “new normal”, si candida ad essere il paese che fara’ da traino per la ripresa economica internazionale.

I relatori chiamati a partecipare al Focus daranno importanti indicazioni su come le aziende italiane dovranno affrontare ed approcciare l’ingresso e lo sviluppo nel mercato nord-americano, ponendo al centro l’aspetto reputazionale aziendale.

Con l’edizione 2021 inizia un percorso che vedrà di anno in anno proseguire, commentare e implementare quanto discusso nelle varie edizioni: veri e propri follow up su cosa e’ necessario fare per crescere, mantenere e consolidare una posizione strategica importante negli Stati Uniti d’America.

I relatori di questa edizione, in Zoom webinar con inizio alle ore 10am ET (4pm Italian Time) saranno:

Stefania Lazzaroni – General Manager, Fondazione Altagamma

Antonino Laspina – Italian Trade Commissioner, Italian Trade Agency

Andrea Barchiesi – CEO, Reputation Manager S.p.a.

Giovanni Spinelli – Managing Partner, Pavia & Harcourt LLP

Marco de Ceglie – CEO North America, Filippo Berio

L’incontro sarà moderato da Giovanni Pellerito – CEO, GP Communications North America Inc.

“Le imprese dell’industria culturale e creativa, rappresentate in Altagamma da 107 brand di sette diversi settori, hanno un intrinseco legame con l’immagine e l’identità dell’Italia. La loro reputazione influenza quella del nostro Paese, mentre i connotati valoriali legati all’Italia contribuiscono a consolidare il portato positivo – basato sui concetti di bello, buono e ben fatto – di cui i brand possono avvalersi sul mercato. L’alto di gamma vale 1 trillion a livello mondiale e circa 115mrd di euro in Italia, il 7% del PIL grazie a filiere intatte, la cui manifattura è rinomata ovunque. I nostri prodotti sono sinonimo di qualità, tecnologia ed eccellenza e costituiscono quell’economia della bellezza e dello stile di vita italiano che oggi compete a pieno diritto a livello internazionale”. – ha dichiarato Stefania Lazzaroni – General Manager, Fondazione Altagamma


“Lo spirito creativo e il saper fare degli italiani nel corso dei secoli hanno permesso la costruzione di un brand Italia che oggi costituisce un importante fattore di competitività per il ns sistema su scala mondiale.
Questo vale ancora di più con riferimento al mercato USA dove i dati del nostro export e il posizionamento di mercato dei nostri prodotti dai beni di consumo alla tecnologia evidenziano una elevata reputation presso end user e consumatori e dove è lecito prevedere che l’azione congiunta di pubblico e privato potrà consentire di raggiungere ancora più alti livelli”. –
ha dichiarato Antonino Laspina Trade Commissioner e Direttore per la Rete Uffici ICE negli USA


“la reputazione è un bene prezioso, sempre più fondamentale per uno sviluppo positivo sia a livello individuale che collettivo. Ma è un bene che non si può comperare ne auto attribuirsi. La reputazione si può solo guadagnare con costanza di fatti e risultati positivi nel tempo, e negli Stati Uniti, il valore della reputazione è molte volte la chiave per il successo di tante aziende che con il giusto mix di creatività, tenacia e professionalità riescono a distinguersi e quindi ad essere protagonisti”.
– ha dichiarato Marco de Ceglie, Ceo North America Filippo Berio e Presidente della North America Olive Oil Association.


“La reputazione è percezione, ciò che si trova online sovrascrive l’identità del brand e condiziona in modo determinante la relazione con gli stakeholder. Monitorare la percezione è essenziale in un contesto complesso e sfaccettato come quello americano, chi lo fa acquisisce un notevole vantaggio competitivo perché sapere come gli altri ci percepiscono è il primo passo per governare la propria reputazione” –
ha dichiarato Andrea Barchiesi – CEO, Reputation Manager S.p.a.


L’impareggiabile creatività italiana e la qualità sempre più riconosciuta dei nostri prodotti e servizi debbono essere costantemente sorrette da grande professionalità ed organicità di messaggio, e questo non vale solo nei momenti di comunicazione ufficiale, ma occorre manifestarlo, costantemente, in tutti gli aspetti della vita di un brand… a partire dal negoziato contrattuale con le controparti commerciali, alla gestione delle inevitabili situazione di criticità, fino ad arrivare alla cura di ogni singolo contatto con il consumatore finale. Nel 2021 post-pandemico saranno sempre più fondamentali due doti essenziali in un mercato ipercompetitivo come gli USA: una preparazione accurata e la tempestività nel gestire la comunicazione digitale, queste doti insieme alle grandi peculiarità tipiche del prodotto Italiano faranno la differenza
– ha dichiarato Giovanni Spinelli – Managing Partner, Pavia & Harcourt LLP

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The Embassy of Italy Launches Celebration Commemorating 160 Years of Diplomatic Relations with the United States


Ambassador Armando Varricchio Unveils New Logo to Kick Off Year-Long Anniversary Events 

Today, Italian Ambassador Armando Varricchio and the Italian Embassy in Washington unveiled a new logo commemorating 160 years of diplomatic relations between Italy and the United States of America. The anniversary logo serves as the official kick-off to a year-long celebration examining the past, present, and future ties between the two countries.

While paying homage to the traditional links between Italy and the U.S., the anniversary celebration will include discussions and events highlighting opportunities for cooperation around innovation, technology, research, economic, and trade relations. In addition, there will be a particular focus on the role of younger generations in enriching and strengthening our contemporary transatlantic relations. The entire Italian government network in the U.S. will participate in the celebration. Many of the events will also feature U.S. government officials.

“This is an important anniversary,” said Ambassador Varricchio. “It is about our two countries, the friendship between our peoples, the strength of our communities, the values we share, and the inspiration we draw from each other in all fields.”

A series of eight large-scale events will take place over the course of 2021 to highlight various topics including history and politics, youth, art, music and cinema, Italian language and literature, innovation and technology, science and space, and the economy. The anniversary celebrations will also feature collaborations and partnerships with universities, museums, companies, and concert halls in both Italy and the U.S.

Throughout the year, Americans, Italians, and Italian-Americans are encouraged to sign a virtual “guestbook” to share their messages, ideas, and testimonials celebrating our great relationship.

A complete list of events and public diplomacy activities will be included in a new website. More information is available on our social media accounts @ItalyInUS and on the website www.ambwashingtondc.esteri.it.

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ITALIAN DESIGN DAY IN THE U.S. LET’S DESIGN THE FUTURE TOGETHER!


Designing the Future: Development, Innovation, Sustainability and Beauty“

The theme of the 2020 Italian Design Day

 

The 2020 edition of Italian Design Day in the United States will take place on November 5.

The webinar event, organized by the ICE Agency in New York in coordination with the five offices of the U.S. network and by the Italian Embassy in Washington, included the participation of the leading figures in the “Italian Design System” in the U.S.

Lending his presence to the event, in his opening address, the Italian Ambassador to the U.S., Armando Varricchio, underlined the design industry’s importance for Italy’s development. Moderated by U.S. Correspondent, Class CNBC, Stefania Spatti, the webinar also included remarks by the director of the ICE Agency in New York, U.S. coordination, Antonino Laspina, who illustrated the strategic importance of Italian design with regards to export.

Event panelists:
Architect Piero Lissoni – Italian “Design Ambassador” for New York, Master Gaetano Pesce – Master of Italian Design, Francesca Lanzavecchia – Creative Director & Co-Founder, Lanzavecchia + Wai, Marco Piva – Studio Marco Piva, Patrizio Cionfoli – Director of Design & Interaction, Studio Volpi, Yorgo Lykouria – Founder/Creative Director, Rainlight Studio

Now in its fourth year, Italian Design Day was created out of the will of the Ministry of Foreign Affairs and International Cooperation, which placed design at the center of its promotional activity “Vivere all’italiana.” Over these four years, it has succeeded in making itself an effective promotional tool for design, as an expression of the Made in Italy product, known and appreciated throughout the world.

Reflecting on the theme of the Design Day, Ambassador Varricchio noted that “design in English means ‘to draw up plans’, and never as this year – marked by the pandemic – should we leverage creativity, ingenuity, and Italian style to look ahead and prepare for the future”.

“The Italian design industry plays a strategic role in our exports in the U.S.,” declared Antonino Laspina, director of the ICE Agency in New York, U.S. coordination. “We are well aware of this, and our objective is to give continuity to the promotion of this asset, which has always been a source of pride of Made in Italy production.

“In 2019 ‘Italy of Furniture and Construction’ exported to the U.S. goods valued at US $2.84 million and ranks sixth among suppliers,” Laspina continued.

“During the period from January to August 2020 (latest available data), Italy exported to the U.S. goods valued at US $ 1.62 million and still ranks sixth among supplying countries.

“Italy is able to put in place an offer for the U.S. market that is attentive to the needs of the end consumer, and the professionals in the design world, with innovative solutions regarding style, materials and technologies and with company supply chains able to meet the specific needs of the most demanding designers,” concluded Antonino Laspina.

 

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