THE U.S. CELEBRATES ITALIAN EXCELLENCE WITH TIRAMISÙ, THE MOST FAMOUS DESSERT IN THE WORLD


A project from the Pordenone-Udine Chamber of Commerce and PromoTurismoFVG, in collaboration with the regional Chambers of Commerce

From October 1 to 31, 2019, in Eataly stores in Los Angeles, Chicago and New York, Flatiron, the regional food and wine of Friuli Venezia Giulia with take the stage, with its famous wines and excellent local products, such as Prosciutto di San Daniele and Montasio cheese, as well as its oil and sweets and other specialties to discover. An entire month in the most important shop display in the United States.

Within this context, the Pordenone-Udine Chamber of Commerce wanted to initiate a marketing plan for their territory, joining the brand notoriety of a banner product like tiramisù with the uniqueness of Carnia and the region as a whole. The project is conceived for a new promotion of the territory, tied to the high-quality product beloved the world over. In fact, partnering in the initiative is “Mirabilia Network” which promotes lesser known UNESCO sites and their surrounding territories internationally, and which contributes to highlighting the scenic beauty and the Italian historical heritage through the creation of promotional tools and services, fostering networks between companies.

Everything revolves around the recipe for tiramisù from Tolmezzo, given to us by Norma Pielli of Albergo Roma, which will be offered on Wednesday, October 9 at La Scuola at the Eataly in Chicago, in a special masterclass. Present at the event will be:

Sergio Emidio Bini, Counselor for Economic Affairs of the Friuli Venezia Giulia Region;

Giovanni Da Pozzo, President of the Pordenone-Udine Chamber of Commerce and Promos Italia (Italian agency for internationalization)

Talking about the recipe and its history will be Daniele Macuglia, originally from Tolmezzo, and Visiting Research Fellow at the Neubauer Collegium for Culture and Society at the University of Chicago.

Having a representative like tiramisù to promote the territory is a great opportunity for us, but it is also a great responsibility,” states Giovanni Da Pozzo, President of the Pordenone-Udine Chamber of Commerce.

In the birthplace of communication and marketing like the U.S.,” Da Pozzo continues, “having a storytelling vehicle like tiramisù to explain all the industriousness and ability of our territory is truly an extra gear.”

Our job,” Presidente Da Pozzo concludes, “is to highlight to the utmost this competitive advantage that makes us unique.”

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ITALIA DEL GUSTO IS FEATURED AT NY NOW THE LIFESTYLE TRADE SHOW IN NEW YORK


At the Javits Center, August 10-14
Italy is featured at NY NOW, the lifestyle trade show held in New York, from August 10 to 14. NY NOW is HOME, LIFESTYLE and HANDMADE collections, 2,500 exhibitors, 400 product categories.

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ITALY, MORE THAN EVER, A LEADING PRESENCE AT THE 65TH EDITION  OF THE SUMMER FANCY FOOD SHOW IN NEW YORK


Italy is the big star of the 2019 Summer Fancy Food Show, which opens on June 23 in New York.

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UNCA CELEBRATES ITS 71ST ANNIVERSARY WITH AN OUTDOOR GARDEN PARTY IN THE GLASS BUILDING AT THE U.N.


UNCA (United Nations Correspondents Association) celebrates its 71st anniversary and is doing so with an outdoor garden party in the Glass Building at the U.N. on June 19.

 The opening speech will be reserved for the Secretary General of the United Nations, António Guterres.

 The “IT’S Italian System” True Italian Food and Wine desk will be set up for the occasion, with the goal of sharing the excellence of Made in Italy products on this special and international evening.

 “It is our great pleasure to take part in such a prestigious event,” declares Marco de Ceglie, board member of the North America Olive Oil Association and coordinator of the “IT’S Italian System” desk. “Italy is an undisputed world reference point in the food and wine sector.

For us at the NAOOA, this is a truly important week coinciding with the fourth edition of the Olive Oil Conference, which sees us organizers and leading figures.

The association,” de Ceglie continues,“has an indispensable role and is the institutional reference point supporting a product with fundamental healthful properties for consumers.

For the first time in the unique framework of New York and close to the Fancy Food Show, we will have the opportunity to discuss the value and quality of olive oil.

We’re very proud,”de Ceglie concludes,“to start this “long week” from the U.N. office in support of a prestigious event like the one being organized perfectly by the United Nations Correspondents Association.”

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SIAL CANADA 2019, ITALY HONOUR COUNTRY


April 30 to May 2, this is the 2019 edition of Canada’s biggest and most important food trade show

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