THE HEARTFUL GREETINGS FROM NICOLA FIASCONARO TO HIS FRIEND ARTURO DI MODICA: IN MEMORY OF THE GREAT SCULPTOR FROM RAGUSA THE PASTRY MASTER WILL HANDCRAFT A MONUMENTAL BULL IN CHOCOLATE


The news of the death of Arturo Di Modica hit Nicola Fiasconaro straight to the heart, as he was linked to the artist by a relationship of deep friendship and esteem. “With the death of the Master Arturo Di Modica, great Man, Artist and Provocateur, we lose one of our excellences. I had the honor of sharing with him emotions, affection and great dreams, such as that of recreating the work that made him famous in the world, the famous Bull, using the Modica chocolate. A project that has seen us committed years long and that I will carry out to turn it into a reality”, has commented the Master Pastry Chef.

The work will be a tribute to Di Modica’s “Charging Bull”, appreciated all over the world as a powerful symbol of reboot dedicated to the City of New York, which by the time was struck by a heavy financial recession.

The idea will give life to an ambitious and scenographic creation, which will see the light as soon as the general health situation will allow it to be set up in total safety.

Flavors, aromas and alchemy of Sicily are the evocative setting of the history and tradition of the Fiasconaro confectionery company, founded in 1953 in Castelbuono, in the heart of the Madonie park, in the province of Palermo. Today the company, now in its third generation, is an excellence of Made in Italy, with a turnover of over 21 million euros and a growth of 20% on all the main markets: Italy, Canada, France, United States, Germany, England, Australia and New Zealand and with a strategic horizon aimed at the Asian market. Fiasconaro is totally made in Sicily and its related activities also follow territoriality. Panettone and Fiasconaro colomba represent the core business of the company, but the incidence of the continuous product line is also growing continuously: nougat, cubaite, spreads, honeys, jams, jams and aromatic sparkling wines.

toro Fiasconaro

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The Embassy of Italy Launches Celebration Commemorating 160 Years of Diplomatic Relations with the United States


Ambassador Armando Varricchio Unveils New Logo to Kick Off Year-Long Anniversary Events 

Today, Italian Ambassador Armando Varricchio and the Italian Embassy in Washington unveiled a new logo commemorating 160 years of diplomatic relations between Italy and the United States of America. The anniversary logo serves as the official kick-off to a year-long celebration examining the past, present, and future ties between the two countries.

While paying homage to the traditional links between Italy and the U.S., the anniversary celebration will include discussions and events highlighting opportunities for cooperation around innovation, technology, research, economic, and trade relations. In addition, there will be a particular focus on the role of younger generations in enriching and strengthening our contemporary transatlantic relations. The entire Italian government network in the U.S. will participate in the celebration. Many of the events will also feature U.S. government officials.

“This is an important anniversary,” said Ambassador Varricchio. “It is about our two countries, the friendship between our peoples, the strength of our communities, the values we share, and the inspiration we draw from each other in all fields.”

A series of eight large-scale events will take place over the course of 2021 to highlight various topics including history and politics, youth, art, music and cinema, Italian language and literature, innovation and technology, science and space, and the economy. The anniversary celebrations will also feature collaborations and partnerships with universities, museums, companies, and concert halls in both Italy and the U.S.

Throughout the year, Americans, Italians, and Italian-Americans are encouraged to sign a virtual “guestbook” to share their messages, ideas, and testimonials celebrating our great relationship.

A complete list of events and public diplomacy activities will be included in a new website. More information is available on our social media accounts @ItalyInUS and on the website www.ambwashingtondc.esteri.it.

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ITALY IS THE OFFICIAL COUNTRY PARTNER OF SAN FRANCISCO’S WINTER FANCY FOOD 2020


San Francisco, January 19, 2020 – Made in Italy food and beverage products confirm once again they are market leaders in the USA and at Winter Fancy Food, starting today at the Moscone Center.

For both 2020 events, the Specialty Food Association named Italy its Country Partner: this element will give major visibility to the Italian Pavilion and gain special attention from the trade visitors attending the show. This is an exceptional recognition as it is usually only given during the summer edition. Additionally, it is the first time that a country is re-nominated, as Italy was already Fancy Food Country Partner in 2015.

During the first nine months of 2019, according to the Department of Commerce data, Italian food and beverage export towards the USA amounted to almost 4 billion dollars, increasing by 5.9% compared to 2018. Italy remains the leader in many food and beverage categories, including cheese, olive oil, pasta, mineral water, vinegar, and the USA confirms itself yet again as the first export market outside of the European Union.

The Italian Trade Agency participates at the Winter Fancy Food, held at the Moscone Center, alongside its institutional partners, Federalimentare, Cibus, Tuttofood and Vinitaly, continuing its partnership with the Specialty Food Association and Universal Marketing.

The Italian Pavilion, typically the largest one of the international area, hosts over 60 companies which showcase the entire range of the Made in Italy F&B sector, under the umbrella campaign “The Extraordinary Italian Taste” that promotes authentic Italian foods around the world. In addition, there are another 25 companies in individual booths around the show, totaling over 90 Italian exhibitors, occupying an area of around 12,000 sq ft.

The program that the Italian Trade Agency planned with Federalimentare, Fieramilano, Fiere di Parma and Veronafiere, in support of the WFF 2020 Italian exhibitors consists of the following:

  1. Incoming for 13 hospitality and GDO trade members selected from markets not close to the West Coast;

  2. Show cooking activity in the Italian Lounge (stand 1267), promoting and exhibiting products from the companies in the Italian Pavilion;

  3. Wine Bar curated by Vinitaly International;

  4. Italian Pavilion Graphics showcasing the “The Extraordinary Italian Taste” and “Italy” logos to create a cohesive look and attract the visitors;

  5. Communication activities targeting, via direct-mailing, national trade professionals of the industry inviting them to come visit the Italian exhibitors;

  6. TASTE IT LIVE AREA: a new space, between the North and South Hall, dedicated to the specific promotion of the products that were recently hit by the US tariffs. A chef will present different unbranded cheese and cold cut categories alongside a bartender that will liven up the day with a typical Italian aperitivo in several occasions;

  7. Specialty Food Association Buyer’s Lounge: for the first time, there will be an Italian corner in the Lounge dedicated to the Specialty Food Association members. The Italian Trade Agency will display products from the categories hit by the US tariffs, all unbranded besides the spirits;

  8. NETWORKING DINNER planned for the evening of January 20, at 5:30 pm at the Westin St Francis hotel, close to the Moscone Center. The event will host over 200 persons, including Italian exhibitors, local trade members and press of the sector. During this occasion, the categories hit by the US tariffs will be showcased in a display area.

The promotion of the products hit by the US tariffs was organized in collaboration with Assica, Assolatte and Federvini-Spirits section.

The Italian Trade Agency activities in the USA, started in 2015 with the goal of maximizing the internationalization of Italian products, are based on four main pillars:

  • Communication campaign targeting the American consumer and developing its knowledge of authentic Italian products. During the first year (2015-2016), the campaign “Buy Authentic Italian. Get More” reached around one billion impressions. The following one in 2018, dedicated to the phenomenon of Italian Sounding, utilized a new graphic with the goal of encouraging the consumer to verify the authenticity of the product by reading the label, using the claim “The label says it all”;

  • Partnerships with retailers in the USA expanding to over 10,400 stores, which lead to the introduction of over 900 new Italian suppliers and involved overall 4,800 Italian companies;

  • Incoming to the main Italian exhibitions, in collaboration with Cibus, Tuttofood, Sana, Sigep, Marca and Vinitaly. Since 2015, over 650 American trade professionals and journalists have been invited to participate in these programs;

  • Presence in the main USA fairs: Winter and Summer Fancy Food (in San Francisco and New York) and Chicago’s PLMA dedicated to the private label industry.

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ITALY, PARTNER COUNTRY AT THE WINTER FANCY FOOD SHOW 2020


Record-breaking Italy, Winter Fancy Food partner for the second time,
no one has ever received this recognition.

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ITALY’S LEADING ROLE AT PMA 2019 in CHICAGO


63 exhibitors with the ITA (Italian Trade Agency) at the largest trade exhibition in
the USA dedicated to private label products destined for major retailers

Chicago - Italy once again will be playing a leading role at the 39th edition of the Private Label Trade Show which opens its doors today at the Donald E. Stephens Convention Center in Rosemont (Chicago), IL. This trade exhibition featuring a wide selection of food, beverages, health and beauty and household products manufactured under private brands, is the largest of its kind in North America.

The 63 Italian companies in the Italian Trade Agency’s pavilions occupy an exhibit area measuring 8,000 sq. ft. The official Italian participation is, once again, the largest international pavilion, both in terms of number of exhibiting companies and size of the exhibition area. There are two pavilions, one dedicated to food and beverages, with 57 exhibitors, and a second to non-food products with 6 exhibitors.

The sale in the US through the major retail distribution channels have had a positive effect on the Italian market shares on US imports of agri-food products, notes Marco Saladini, Trade Commissioner of the ITA’s Chicago office. Over the years, the ITA’s promotional activities in this sector have been strengthened to include new types of initiatives, such as customized educational and culinary training course for a wide range of employees of major US supermarket retailers.

In terms of perception, 85% of U.S. consumers believe that the quality of the private label products offered by major retailers is the same as that of brand products, while 61% believe it is higher.  In this context – notes Antonino Laspina, Director of the ITA office in New York and Coordinator of the U.S. Network of offices – Italy’s agri-food exports to the USA is performing tremendously: in the first 9 months of 2019 we have seen an increase of 5.9% compared to the same period last year, reaching 3.9 billion dollars. In 2018 our sales totaled USD 5.1 billion (an increase of 7.9% compared to 2017).

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