THE GREEN FIT AN ITALIAN LEARNING FORMAT WHOSE OBJECTIVE IS TO HELP AMERICANS LIVE BETTER

THE GREEN FIT AN ITALIAN LEARNING FORMAT WHOSE OBJECTIVE IS TO HELP AMERICANS LIVE BETTER


The Green Fit is a learning format: its objective is to sensitize, educate and train American consumers to adopt a “green line” for a good life!

This is all owing to products that make up the so-called “basket of the Mediterranean diet.”

According to a report from the Centers for Disease Control, 39.8% of adults and 20.6% teenagers in the United States are obese. Among children ages 6 to 11, 18.4% are obese, while for those ages 2 to 5, the percentage is 13.9%.

The rate of obesity in teenagers has increased 33% from 2000 to 2016, and approximately 30% in adults. The highest percentage of obese people (42.8%) is recorded among middle-aged people (40-59 years old) and affects more African Americans and Latin Americans than Caucasians and Asians.

These are the highest percentage ever recorded in the U.S. “It’s difficult to be optimistic at It’s difficult to be optimistic at this point,” said Dr. Frank Hu, chair of the Department of Nutrition at the Harvard School of Public Health. “The trend of obesity has been steadily increasing in both children and adults despite many public health efforts to improve nutrition and physical activity.”

Between 2000 and 2016, the rate of obesity in adults over 20 climbed from 30.5% to 39.8%, while in the age group from 1-19, it went from 13.9% to 18.5%. In total, approximately 70% of Americans are obese or overweight. There is no significant difference between men and women in any age group.

The Green Fit is a learning format, conceived and created by GP Communications North America Inc. and produced by Filippo Berio

It includes:

Cooking shows, seminars, meetings with the press, buyers, stakeholders and institutions, a dedicated portal www.thegreenfit.com , a social channel.

 The project coordinator is North American CEO of Filippo Berio and board member of the North America Olive Oil Association, Marco de Ceglie.

 Partnering in the initiative are Cucine Scavolini, which with host the learning events in its showrooms, Chef Andrea Zanin, who will created a special menu, nutritionist Lucrezia Scarampi, who will produce the “green food health” content, a guide for American consumers.

 “We are what we eat, and if we eat badly, our body suffers the consequences,” states Marco de Ceglie, project coordinator, North American CEO of Filippo Berio, and board member of the North America Olive Oil Association.

BAD can mean too much, but also foods that are overly complex, not natural, excessively processed or, even synthetic.

GOOD,” de Ceglie continues, “lies in their natural quality, simplicity and needs not be synonymous with costly and elitist, as we are often led to believe.

With The Green Fit,”de Ceglie concludes, “we can explain to Americans in simple terms how it is possible to eat well and within everyone’s reach. However, we need to spread and amplify our message and, for this to happen, the support of the authorities and media is essential.”

 The subject of The Green Fit is particularly pertinent in order to change the American diet, also known as SAD (Standard American Diet), for the better, starting right from childhood,” states nutritionist Lucrezia Scarampi.“With the Mediterranean diet, chronic health risks such as obesity, diabetes, high blood pressure and cardiovascular disease can be prevented, all of this,” Lucrezia Scarampi concludes,“with the enjoyment of eating well.”

 “Wellness and healthy leaving is a priority in Scavolini: Paying attention to functionality and quality of the material we use when we design a new product:, is embedded in our DNA.

Top quality products effect the use of the space and it’s enjoyment, improving naturally the comfort of our lifestyle – states Daniele Busca Creative director ad Brand Ambassador Scavolini USA

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