Editorial

Editorial

The crème de la crème of Italy – that which meets with earth-shaking success both at home and abroad, and that day after day carves its path against the backdrop of cultural venues the world over – is captured between the covers of Benvenuta Italia, a genuine format of communication that gets up close and personal with men and women, noted persons, and emerging or seasoned artists, as well as exploring the places, trends, and ideas of a country that is ever increasingly an icon of art and innovation. Benvenuta Italia’s essence lies in the tie between events of the highest standing, the publication of a prestigious bilingual (Italian-English) quarterly, and a constantly updated web portal. As a matter of fact, the last issue was presented in the USA, in advance in New York and then Houston, during the conference of Italian Scientist in the USA. Benvenuta Italia told again about the excellence of our country, pointing the spotlight just on the great scientific discoveries thanks to Italian researchers like Mauro Ferrari. And for the 5th issue, Benvenuta Italia comes back to the States, to tell us about the extraordinary link between Italy and the Usa: an union marked by the letter of the Ambassador of Italy to the United States, Claudio Bisogniero, that tells to our readers the 2013 “Year of the Italian Culture in the USA” and who will receive the magazine in advance just in the headquarters of the Italian Embassy in Washington. And with the aim of celebrate the Italian Culture, the magazine will be presented also in eminent universities like Columbus University in New York and MIT in Boston. Like our country itself, Benvenuta Italia constantly evolves thanks to its web portal, www.benvenutaitalia.com, into which constantly updated news and additional in-depth information on everything that Italian and international culture produces as proof of progress will be streamed. A magazine with recherché graphics that are always steeped in a particular context and linked to a prestigious, itinerant event and to a web portal of reference, this publication is a format geared towards a highly selected target. Benvenuta Italia’s readership, users, and guests make up that target, receiving the initial scoop on new emerging trends in the spheres of art, culture, and style. Benvenuta Italia’s main innovation rests in each issue launched simultaneously with a prestigious event on an international level in one of the world’s capitals of culture like London, New York or Washington, soon to be followed by other major international cities like Rome, Moscow and Dubai. Not only will the magazine be distributed during the events connected and dedicated to it, but it will also be available at major international cultural events, in the embassies and the headquarters of Italian and foreign ministries, and in the most important VIP lounges of the international airports. Benvenuta Italia’s mission is that of fascinating the reader with the most fascinating product in the world: ITALY! And so, BENVENUTA ITALIA!

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