The crème de la crème of Italy – that which meets with earth-shaking success both at home and abroad, and that day after day carves its path against the backdrop of cultural venues the world over – is captured between the covers of Benvenuta Italia, a genuine format of communication that gets up close and personal with men and women, noted persons, and emerging or seasoned artists, as well as exploring the places, trends, and ideas of a country that is ever increasingly an icon of art and innovation.

Benvenuta Italia’s essence lies in the tie between events of the highest standing, the publication of a prestigious bilingual (Italian – English) quarterly, and a constantly updated web portal.

As a matter of fact, the magazine was inaugurated with number zero last January 27th at the London Jazz Party,  one of the events with the greatest draw within the European institutional circle. The party took place at the Italian Cultural Institute of London in Belgrave Square, 39, the institute’s headquarters.

This first issue will be presented in New York. Why New York? Because the Big Apple brings together the spirits, moods, sounds, and colors that have always been heavily inspired by Italians and by Italian style.

Like our country itself, Benvenuta Italia will constantly evolve thanks to its web portal,, into which constantly updated news and additional in-depth information on everything that both Italian and international culture produces as proof of progress will be streamed.

A magazine with recherché graphics that are always steeped in a particular context and linked to a prestigious, itinerant event and to a web portal of reference, this publication is a format geared towards a highly selected target.

Benvenuta Italia’s readership, users, and guests make up that target, receiving the initial scoop on new emerging trends in the spheres of art, culture, and style.

Benvenuta Italia’s main innovation rests in each issue’s being launched simultaneously with a prestigious event      on an international level in one of the world’s capitals of culture like London and New York, soon to be followed by other major international cities. Not only will the magazine be distributed during the events to which it is connected and dedicated, but it will also be available at major international cultural events, in the embassies and the headquarters of Italian and foreign ministries, and in the most important VIP lounges of the international airports.

Benvenuta Italia’s mission is that of fascinating the reader with the most fascinating product in the world: ITALY!  And so, BENVENUTI IN ITALIA!

The voice of a country

that is ever an icon

of art and innovation.

So: Benvenuti in Italia!

The first issue will be presented in NY,

city that brings together the spirits,

moods, sounds and colors

that have always been heavily inspired

by Italians and by Italian style.

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