Benvenuta Italia in London

by Giovanni Pellerito


The crème de la crème of Italy – that which meets with earth-shaking success both at home and abroad, and that day after day carves its path against the backdrop of cultural venues the world over – is captured between the covers of Benvenuta Italia, a genuine format of communication that gets up close and personal with men and women, noted persons, and emerging or seasoned artists, as well as exploring the places, trends, and ideas of a country that is ever increasingly an icon of art and innovation. Benvenuta Italia’s essence lies in the tie between events of the highest standing, the publication of a prestigious bilingual (Italian – English) quarterly, and a constantly updated web portal. As a matter of fact, the magazine was inaugurated with number zero last January 27th at the London Jazz Party, one of the events with the greatest draw within the European institutional circle. The party took place at the Italian Cultural Institute of London in Belgrave Square, 39, the institute’s headquarters. This second issue was presented in New York. Why New York? Because the Big Apple brings together the spirits, moods, sounds, and colours that have always been heavily inspired by Italians and  by Italian style. With this issue Benvenuta Italia returns to London! Like our country itself, Benvenuta Italia will constantly evolve thanks to its web portal magazine with recherché graphics that are always steeped in a particular context and linked to a prestigious, itinerant event and to a web portal of reference, this publication is  format geared towards a highly selected target. Benvenuta Italia’s readership, users, and guests make up that target, receiving the initial scoop on new emerging trends  in the spheres of art, culture, and style. Benvenuta Italia’s main innovation rests in each issue’s being launched simultaneously with a prestigious event on an international level in one of the world’s capitals of culture like London and New York, soon to be followed by other major international cities like Rome, Moscow and Dubai. Not only will the magazine be distributed during the events to which it is connected and dedicated, but it will also be available at major international cultural events, in the embassies and the headquarters of Italian and foreign ministries, and in the most important VIP lounges of the international airports. Benvenuta Italia’s mission is that of fascinating the reader with the most fascinating product in the world: ITALY! And so, BENVENUTI IN ITALIA!

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