The crème de la crème of Italy – that which meets with earth-shaking success both at home and abroad, and that day after day carves its path against the backdrop of cultural venues the world over – is captured between the covers of Benvenuta Italia, a genuine format of communication that gets up close and personal with men and women, noted persons, and emerging or seasoned artists, as well as exploring the places, trends, and ideas of a country that is ever increasingly an icon of art and innovation. Benvenuta Italia’s essence lies in the tie between events of the highest standing, the publication of a prestigious bilingual quarterly, and a constantly updated web portal. As a matter of fact, the magazine was inaugurated with number zero last January 27th at the London Jazz Party, one of the events with the greatest draw within the European institutional circle, that took place at the Italian Cultural Institute of London. The second issue was presented in New York, because the Big Apple brings together the spirits, moods, sounds, and colours that have always been heavily inspired by Italians and by Italian style. With the past issue Benvenuta Italia returned to London, “conquering” the city during the 30th edition of the Olympic Games, represesenting the values of the “Made in Italy” also thanks to “Benvenuta Italia Street”, a big event that focused on Italian art, culture, music and food. And today, Benvenuta Italia comes back in the USA, publishing the magazine in advance in New York on the 27th of November and the 1st of December in Houston, during the conference of Italian Scientist in the USA. Benvenuta Italia will tell again about the excellence of our country, pointing the spotlight on great scientific discoveries by Italian researchers like Mauro Ferrari. Like our country itself, Benvenuta Italia evolves thanks to its web portal, www.benvenutaitalia.com, into which constantly updated news and additional in-depth information on everything that Italian and international culture produces as proof of progress will be streamed. A magazine with recherché graphics that are always steeped in a particular context and linked to a prestigious, itinerant event: Benvenuta Italia’s main innovation rests in each issue’s being launched simultaneously with a prestigious event on an international level in one of the world’s capitals of culture like London and New York, soon to be followed by other major international cities like Rome, Moscow and Dubai. Not only will the magazine be distributed during the events to which it is connected and dedicated, but it will also be available at major international cultural events, in the embassies and headquarters of Italian and foreign ministries, and in the most important VIP lounges of the international airports. Benvenuta Italia’s mission is fascinating the reader with the most fascinating product in the world: ITALY! And so, BENVENUTI IN ITALIA!