Paris – After a two-year break, SIAL Paris returns, stronger than ever, with a 2022 edition dedicated to food sustainability.

Special attention is devoted to this very current topic and in response to the expectations of the entire food ecosystem; to produce more but pollute less, to explore new sources and resources of supply, aiming at a greater transparency.

SIAL Paris has proven to be an event not to be missed for the entire international food industry, as shown by the numbers which have returned to 2018 levels: 7,200 exhibitors from 120 countries, with a foreign percentage of 90%, Italy as second in representation (700/800 companies attending) and 310,000 professionals expected over the 5 days of the show.

This year in Paris, Universal Marketing will coordinate the participation of different companies, small new businesses as well as companies already established on the European market, along with different regional groups spread among the various exhibit pavilions, which will offer visitors a well-represented overview of Italian excellence.

In keeping with the main theme of this year’s show, the Italian areas will be structured to best highlight all the quality and creativity that the “Bel Paese” can offer.

Italian food, as we know, is one of the most loved by consumers from all over the world,” stated Nicolas Trentesaux, CEO – SIAL Network.

The strength of Italian food abroad can be credited in large part to the dynamic nature of the Italian food companies that are eager to go abroad and share their passion for food.”

It is also important to note,” Trentesaux continued, “the considerable work of national and regional bodies supporting the promotion of the territory on international markets, not only through strong representation at trade events but also through PR activities, which in the long term have enabled significant action of both perception and penetration in the reference markets.”

A special thank you,” concluded Trentesaux, “to Universal Marketing, which, during its many years of collaboration with SIAL, has facilitated the entrance and the proper approach for Italian companies and districts in a highly competitive context, full of so many opportunities. We are looking forward to being together soon in Paris!”

We are finally returning to Paris!” declared Donato Cinelli, President of Universal Marketing, exclusive agent for Italy of SIAL, “and we are returning as leading figures right away,” continued Cinelli, “demonstrating how important and strategic Italy’s role is, now more than ever, in the most important agri-food trade show in Europe.”

Once again, Italian companies have firmly chosen SIAL Paris, and we are very happy about this, because for more than 25 years as Universal Marketing we have focused a great deal of resources on this event, always convinced of the great potential of the show.”

Our mission has always been,” Cinelli concluded, to bring Italian companies to large centers of international attention, and SIAL Paris is its greatest expression.”

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