With the event on the 28th at the historic Eataly in the Flatiron, the second edition of Italy on Madison came to an end. This show, conceived and created by the Italian Trade Agency (ITA) and running from May 22 to 28, featured a series of special events and cultural events highlighting the best brands and the great Italian restaurant scene, offering New Yorkers an elegant start to Memorial Day Weekend.
Following tradition, Italy on Madison was kicked off by the Director of the ICE Agency in New York, coordinator of the US network, Antonino Laspina, who, in his opening speech at the Italian Trade Agency office at 33 East 67th Street, thanked the local authorities and the many New Yorkers in attendance and restated his joy and pleasure in seeing all manner of Italian excellence on display together during this special Made in Italy event in Manhattan.
This second edition included a very intense program of initiatives: seminar, fashion shows, cocktail parties, meetings with the media and with the great New York community.
Major Italian fashion and design brands and Made in Italy haute cuisine displayed all their excellence on one of the world’s most iconic streets, Madison Avenue in New York City.
“It was truly a great privilege to be able to kick off this second edition of Italy on Madison,” declared Antonino Laspina, Director of the ICE Agency in New York, coordinator of the US network, “and first of all,” continued Laspina, “I must thank my entire team and in particular Paola Guida, Deputy Trade Commissioner of the ICE Agency in New York, and Raimondo Lucariello, Head of Food and Wine Division ICE New York, for their incredible work, which once again demonstrates how passion, creativity and commitment are in ICE’s DNA.
Projects like Italy on Madison are an opportunity to further transform the great market potential into business for Made in Italy companies, and it is also a great opportunity to make the relationship between institutions and businesses even more cohesive in the promotion of the great Italian product,” Antonino Laspina concluded.
“Many thanks to Director Laspina and his team,” stated Matthew Bauer, President of the Madison Avenue B.I.D, “for decades the Italian Trade Agency has supported the more than fifty Italian shops and restaurants on Madison Avenue on the Upper East Side.
They stood by our businesses after the tragedy of September 11, and they brought the La Dolce Vita spirit to Madison Avenue to keep us strong while we were recovering from the global pandemic.
Thanks to these efforts, in the last few months, Achille Salvagni Atelier, Stefano Ricci and Versace have opened new stores on Madison Avenue, and Frette, Giorgio Armani and Panerai are currently building new stores.
Director Laspina and the work of his team,” concluded Matthew Bauer, “in managing our “Italian Mile” were deeply appreciated by all those of us who shop, work or live in this community.”
Participating companies: Aquatalia, Aquazzurra, Brioni, Buccellati, Canali, Davide Cenci, Eleventy, Kiton, Ippolita, Isaia, Marina Rinaldi, MaxMara, Sermoneta Gloves, Tods, Frette, Natuzzi Italia, OnMadisonPark, Poliform, Rimadesio, Altesi, Bar Italia, Eataly, Il Mulino, San Pietro, Serafina.